You know you could be surfing better.
You just don't know what's in your way.
And we can fix that.
If that sounds familiar, a Surf Diagnostic with me can reveal exactly what’s standing in your way.
I’ve spent 44 years in the ocean and 18 years coaching more than 8,000 surfers, and one thing I see again and again is this:
Most surfers don’t lack effort.
They lack clarity on what is actually holding them back.
And gain clarity on what will unlock your next level of surfing, and what to focus on to progress faster.
44 years of surfing | 18 years of surf coaching
AS FEATURED IN
8,000+ clients coached
One week equals six months of standard progress
"I honestly thought I needed more surf time. What I needed was clarity. Andrew watched one short clip and instantly spotted what I couldn't feel - why my speed kept dying before the section. I left with a simple plan and three cues I could actually remember in the water. Within two sessions my turns felt smoother, faster, and way more intentional. It's the first time I've felt like I'm progressing on purpose, not by accident."
M.D., Australia
"I've done lessons, retreats, watched everything... but I was still turning 'around' the wave instead of through it. Online Private Coaching was different. Andrew didn't overwhelm me - he diagnosed the real issue, explained it in a way that finally clicked, and gave me a sequence to practice. My bottom turns started driving, my top turns stopped feeling panicked, and I'm suddenly finding speed where I used to stall. It's the best money I've spent on surfing."
S.L., UK
"I almost didn't book because I didn't have good footage. Turns out it didn't matter. I sent a couple of imperfect clips and described what I felt, and Andrew still nailed exactly what was happening. The session was calm, precise, and weirdly relieving - like someone finally put words to the problem. I walked away with a plan that fits my body and my schedule, and the changes have stayed with me every time I paddle out."
G., Oregon, Usa
Why most surf coaching doesn't work
Learning to surf is like building a house.
If the foundation isn't solid, the second floor will always feel unstable.
Most surfers try to build that second floor first -
better turns, more speed, bigger waves.
While the real structure of surfing - weight distribution, wave reading, and decision making - is never properly built.
The problem is that most surf coaching is reactive, not diagnostic.
You miss a wave and the coach gives you tips.
"Paddle harder."
"Sit further out."
But no one steps back to ask the question that actually matters
What part of this surfer's foundation was never built in the first place?
That's where my coaching starts.
I first diagnose which pillar in your foundation is missing - and once we find it, we build progress that can last.
how I coach differently
My name is Andrew Goodman.
I've been surfing for 44 years and coaching for nearly 20.
Over the last two decades I've developed a coaching system built around several key frameworks.
The Wave Language Method™
I teach surfers how to think in the water, not just how to perform, by teaching them how to read waves and understand the ocean.
This is the most overlooked skill in surfing and the foundation of everything else.
Diagnostic Surf Coaching
Before I coach anyone, I identify the structural constraint that is limiting their progression.
Once we know that, progress becomes focused and much faster.
Body-Led Customisation
I coach the person, not just the surfer.
That means adapting techniques to your body, your movement patterns, and the way you learn.
In-The-Water Coaching
When coaching in the ocean, I position myself in the impact zone so I can watch your entire wave interaction and give precise feedback, in the moment, real time.
Together, these methods turn surfing from guesswork into a structured learning process.
What we'll do together
During this complimentary Surf Diagnostic I will:
• Learn about your surfing background and experience
• Identify what is actually limiting your progression
• Explain the key principle you should focus on next
If it’s a strong fit, we can also explore whether one of my coaching experiences could help you progress further.
This is for you if
• You’ve been surfing long enough to know you should be progressing faster
• You value your time in the ocean and want to use it properly
• You want to understand what is actually limiting your surfing
• You’re open to learning a structured approach to surfing
If this sounds like you
Book your complimentary surf diagnostic with me
Choose a date and time from the calendar. Then, answer the 4 quick questions so I can prepare for our conversation. Time and date is already displayed in your time zone (check the time zone displayed right below the calendar).
A confirmation email with call link will be sent to your email after booking.